Seller's Guide

A STEP-BY-STEP SELLER'S GUIDE

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Following these steps will help you prepare to sell your home for the best possible price.​​​​​​​

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Step 1: UNDERSTAND WHY YOU'RE SELLING

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better design your sales strategy.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. TEAM VIA can help determine the right selling price for your home.

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Step 3: PREPARE YOUR HOME FOR VIEWINGS

If you've maintained your home in showroom condition since moving in, you belong to the minority of homeowners. Once you've set the price for your home, it's time to prepare it for potential buyers. This entails decluttering, depersonalizing the environment so that buyers can visualize themselves there, addressing minor repairs, and performing a thorough clean to ensure your home is in impeccable condition. TEAM VIA can recommend cleaners, organizers, and home stagers to support this step of the process.

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Step 4: DEVELOP A MARKETING STRATEGY

TEAM VIA will create a bespoke marketing campaign that uses social media, agent-to-agent referrals, traditional media, and SEO advertising. Professional photography and videos will enhance the property's visual appeal. Email marketing, open houses, and private showings will further engage prospective buyers, while market analysis and ongoing adjustments will optimize the property's value and marketability, ensuring a successful transaction tailored to the unique needs of the seller.

Step 5: EVALUATE OFFERS

TEAM VIA will provide you with comprehensive support in navigating and assessing each offer received for your property. Our expertise allows us to guide you through the process of understanding and evaluating offers effectively. If an offer falls below your expectations or market value, we will assist you in crafting a strategic counteroffer.

Thorough Evaluation

We will meticulously review each offer, considering various factors such as the offer price, the financial qualifications of the buyer, proposed contingencies, and the proposed closing timeline. This thorough evaluation ensures you have a clear understanding of the strengths and weaknesses of each offer.

Market Analysis

Our team will provide you with an updated market analysis to assess how each offer aligns with current market conditions and comparable sales in your area. This data-driven approach will help you make informed decisions.

Counteroffer Strategy

If an offer is deemed too low or requires adjustments to better align with your goals, we will work closely with you to develop a well-crafted counteroffer. This may include negotiating on price, closing costs, or other terms to create a win-win scenario for both parties.

Effective Communication

We will maintain open and efficient communication with the buyer's agent, ensuring that your counteroffer is conveyed clearly and professionally. Our goal is to foster productive negotiations that lead to a mutually satisfactory agreement.

Maximizing Value

Our experience in negotiating real estate transactions will be leveraged to protect your interests and maximize the value of your property. We will explore creative solutions to address any concerns or contingencies outlined in the offers.

Timely Responses

Speed is often crucial in negotiations. We will ensure that counteroffers are prepared promptly and presented within the specified timeframe, keeping the negotiation process moving forward smoothly.

Safeguarding Your Interests

Throughout the negotiation process, our priority is to safeguard your interests and provide guidance that aligns with your overall objectives. We are dedicated to achieving the best possible outcome for you.

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Step 6: ACCEPT AN OFFER

Once you consider the offer acceptable, you and your legal representative will review the proposed contract to ensure its accuracy and inclusion of essential components such as deposit amount, down payment, financing terms, inspection rights and repair allocations, contingencies, settlement date, and a breakdown of fees and responsible parties. After both parties reach an agreement on the terms, your lawyer will prepare the final contract.

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Step 7: Get Ready to Close

In some cases, your home may need to be formally inspected, surveyed, and appraised; in other cases, major or minor repairs will need to be made before the apartment can close. If you haven’t done so already, you may also need to make arrangements to move out of the home so the new buyer can take possession. TEAM VIA will be there to support every step of the way, from liaising with the appraiser to advising on moving experts.

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Step 8: Close

The closing signifies the culmination of your efforts where you, as the seller, and the buyer will come together to complete the process. At the closing, you'll both sign various essential documents, funds will be exchanged, and any prorations or adjustments will be addressed. Following the closing, you'll receive a closing statement, offering a detailed financial breakdown of the transaction. Congratulations on your sale!

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

Our Testimonials

Michael Lee

Michael Lee

Working with Chris and Ben was an exceptional experience. They provided comprehensive market analysis, insightful advice, and were incredibly responsive and attentive to our needs throughout the entire process. Thanks to their...
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Mark David McPherson

Mark David McPherson

For better or worse, my wife and I have bought and sold too many homes in the last 10 years for various reasons, leading us to work with 7 different agents. In our experience, Ben and Chris were far and away the best agents we ...
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Alex Blaszczuk

Alex Blaszczuk

Working with Ben and Chris led me to an apartment that matched all of my needs (even ones I didn't know I had!) – an end result of a years-long process of them helping hone in on my housing priorities and mature into homeowners...
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Sebastian Kim

Sebastian Kim

I can’t thank Chris enough for his time and dedication in helping me find the right spot for my needs. He has an approachable and humble quality that made me trust him completely. I can’t praise him enough and I highly recommen...
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Corbin Bleu

Corbin Bleu

Ben heard we were looking to sell our house and knowing that he couldn’t be in LA with us he recommended a fantastic realtor in our area! It was the best referral we’ve ever gotten! We sold our house in no time and for the pric...
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Dan Micciche

Dan Micciche

Ben was the best broker for me because he’s extremely calm, communicative, smart, patient, and professional. I could not have gotten through the stressful process of buying in a strict co-op building without him. He’s a keeper....
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Dan Cahalane

Dan Cahalane

Everything went perfectly as far as I’m concerned. This all couldn’t have gone better!
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Teddy Finklestein

Teddy Finklestein

Chris and Ben were extremely helpful throughout the process. They are extremely easy to work with and made the process extremely seamless throughout.
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Jena Friedman

Jena Friedman

Ben is the best realtor I have ever had, a true gem.
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Robert Clark

Robert Clark

Chris worked really hard to help my family find the right home. He listened and found a lot of homes for us to look at, educated us on the market, and answered our tricky situations without any issues.
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Victoria Campbell

Victoria Campbell

Chris and Ben were excellent and made the not so easy rental process in NYC seamless and easy. I would recommend them to everyone! Incredibly responsive, knowledgeable, and resourceful!
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Rob Barrett

Rob Barrett

Ben is amazing - much more than an agent, he quickly became a friend. He understands what busy people are dealing with, cuts through the clutter and finds a solution that works for your life. And Ben owns it! He is always ready...
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Skye Taber

Skye Taber

If there's anything that could test the patience of a real estate agent, it would be the challenge of finding the "perfect" apartment, in a particular NYC neighborhood, at the perfect price point, during a global pandemic. And ...
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Itamar Moses

Itamar Moses

Knowing I was looking to buy an apartment, Ben and Chris were incredibly helpful and conscientious, sending me a wide variety of options over the course of, quite literally, years, helping me to adjust my parameters and figure ...
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Michael Geralds

Michael Geralds

Chris is a consummate professional and struck a perfect balance with showing us homes that were a perfect match with our needs and opening our eyes to new ideas. His patience and insight were so critical in establishing a deep ...
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Lea Salonga

Lea Salonga

I had worked with Ben previously in the music world (he created an arrangement for a performance several years ago), so I was a little bit surprised that he was now in the real estate industry. To my amazement, his passion for ...
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Lai Ling Jew

Lai Ling Jew

When my siblings and I needed to sell our late brother’s property at 428 West 23rd Street, #4D, we were determined to find real estate agents who could deliver exceptional results and a level of service that surpassed the indus...
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Tricia Ward

Tricia Ward

Terrific. Lovely guys who were always available to answer questions. They came up with a great strategy to sell my apartment fast and were patient with me during my new apartment search. A pleasure to work with.
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Rosie O'Donnell

Rosie O'Donnell

This guy gets it done. Highly recommend. He will find your home.
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Amanda Petrusich

Amanda Petrusich

My husband and I worked with Ben and Chris to sell our Cobble Hill apartment quickly (for some insane reason, we decided to move when I was nine months pregnant). I can’t say enough complimentary things about their work — they ...
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As Co-Founders of TEAM VIA, Ben Toth and Chris Farber relentlessly advocate on behalf of their buyers and sellers. TEAM VIA is a solution-oriented group focused on sourcing, evaluating, and negotiating the best real estate opportunities — both on and off-market.

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